Stay Safe: Deer Collision Tips for Commercial Drivers

As autumn settles in, fleet managers and commercial drivers face unique challenges on the road—most notably the increased risk of deer collisions. These incidents can disrupt business continuity and cause significant damages, costing the U.S. economy over $1 billion annually. With repair costs averaging $3,000 per incident, being prepared is essential.

Why Now?

October through December marks peak deer activity. As we enter this season, it's crucial to educate commercial drivers on how to avoid collisions that not only endanger personnel but also lead to costly downtimes and vehicle repairs.

Vital Safety Tips for Commercial Drivers

• Be mindful of peak activity hours: Deer are most active at dawn, dusk, and overnight. Heighten your vigilance during these times to avoid sudden encounters.
• Use high beams appropriately: Increase your visibility by using high beams when safe, as this can illuminate deer near the road.
• Look for more than one deer: They often travel in groups, so where there's one, more may follow.
• Avoid swerving: If a deer is in your path, brake firmly and stay in your lane. Swerving can lead to more severe accidents or rollovers.
• Pay attention to deer crossing signs: These are placed in high-traffic areas for a reason—stay alert and reduce speeds accordingly.
• Always wear your seat belt: It's your best defense in any collision, offering maximum protection.
• After a collision: Move to safety, use hazard lights, contact law enforcement, and notify your insurance contact.

With awareness and preparation, many deer-related collisions can be avoided. Educating your drivers now, during peak season, can minimize risks and help maintain operational efficiency. We encourage fleet managers to review their current commercial auto policies and reach out for risk management guidance to ensure they're fully covered.